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Ditch Your Website Video

Ditch Your Website Video

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Ditch Your Website Video

It’s time to ditch your website video. While video has grown into a world of its own in relation to online content, what it hasn’t done is to increase the speed nor SEO ranking factors for your website.

We see video being used in a wide array of scenarios across the web. Furthermore, we see people trying to use it as a background to bring life to their ideas and concepts.

STOP! First, unless your video is an absolutely essential piece of information of your product, service or other specific related ideas, all it does is to serve as a distraction from your website’s visitors and detracts from your content.

While a video background may look absolutely amazing on a large retina display, it’s not going to lend any functionality on a mobile device, if it displays at all. Most generally videos will fall back to an image on a mobile device so there is no need to use them, to begin with.

Ditching your website video may also lend to better SEO scores. Let’s not forget that beginning in 2018 Google is going to be truly pounding out the attention to mobile first design. Certainly, the use of heavy large video files will have a direct impact on your SEO score.

Even if you are loading the video from such platforms as YouTube, it still has to be served up and delivered to mobile devices. If a person who has landed on your site is using a 3G network, you can almost bet that they will abandon your site since the load times will be slow at best.

Sliders Replaced With Website Video

Who remembers when the mammoth sliders were the in thing? While very pretty in most cases, they didn’t provide much use in regards to the content that was being presented. Unless you needed them because you were a large eCommerce site, chances are they were more of a nuisance than being useful.

Let’s not even get into the discussion of trying to make them look good on mobile devices as that was nearly impossible at best. Yet, now we have seen these being replaced by video backgrounds.

Again, if it is not providing a vast amount of weight in support of what exactly your sites message is, chances are pretty strong that they are more distracting than being useful.

Keep in mind that the vast majority of websites being served up across the Internet are not taking advantage of utilizing a CDN or Content Delivery Network, then you are pulling from your hosting provider’s server resources.

Since so many websites are using shared hosting services, imagine if 90 out of 100 websites on any server rack was serving up video. See the drain that it put’s on sites who may not be serving up video?

This brings us into a whole host of other conversations that one can have in regards to proper hosting as well.

Specialized hosting for WordPress based websites has certainly become a lot more affordable over the last couple of years.

I encourage anyone operating a mid-sized site to investigate more prominent hosting solutions such as FlyWheel or WPEngine.

What If You Need Website Video?

There certainly may come a time when having website video content is necessary to help you communicate your product or service, however, I would certainly seek out the expert advice of a video expert in ensuring that it was as compressed as possible.

In addition, many mobile devices do not support video playback that is being used as a website background. So you will want to ensure that you have a fallback picture that represents the idea you are trying to communicate with video.

Let’s Turn The Table On Website Video SEO

Something to examine now is the SEO factors that video can play. I know, I’ve just sat and explained as to why website video may not be a good idea.

However, it goes without saying that video has become a major player in the kind of content that most people spend countless hours viewing.

There is a certain SEO benefit that can be achieved from a video, particularly, if you are bringing it forward from other services such as YouTube where you may have an existing content channel for your videos.

With so much attention being given to SEO, it now becomes a dual sided sword of sorts that you must weigh out to see which way is going to yield a larger benefit to your SEO rankings.

With so much focus on being placed on Mobile First Website Design, one will have to determine who to utilize website video in ways that are effective without detracting from their overall SEO scores and other elements that we have previously discussed in this post.

Just as with anything else that applies to effective website design and SEO, it usually depends on the day of the week that you ask this question and to whom you ask it.

It’s pretty much a question you have to truly evaluate for yourself to determine if video is essential on your website and whether or not it will enhance or detract from your overall SEO scores.

As far as our design studio is concerned, we will certainly move forward in an effort to reduce the videos that we utilize on our site or any clients sites.

I am truly hoping this article helped you to take a new look on whether to utilize website video and how it may or may not have an impact upon your SEO.

I would greatly appreciate if you found this article useful, to pass it along. It’s greatly appreciated!

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Greg Hyatt

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