Narrow Down Your Niche – Why It Matters
It’s always been a person opinion of ours that everyone needs to narrow down their niche on any given website platform. When your specific area of focus is too large, you will often times find yourself having to compete against millions of others who may be trying to win at the search game in that same area.
However, when you begin to narrow down your niche, you will find that you will then begin to attract a specific type of reader. These are the very readers that you want to try to communicate with. Once you have established your credibility in your area of expertise, they will return to consume more of your material. Even more importantly, when they find something that truly sparks their interest, they are more apt to share it via any sharing tools upon your site across a multitude of social networking platforms.
Focusing On Your Passion
It certainly becomes easier in catering to a more drawn in crowd with a specific set of content, rather than having to attract those with a broad range of material. Does this mean that you cannot stray away from your niche with material that may not even relate? Absolutely not, however, I certainly do recommend that you have a specific area on your site for that type of content so that it is not confused with the material that you are wanting people to truly fall in love with.
Avoiding The Information Overload Pitfalls
We all have seen it before. You go to a website that you thought would contain what you were looking for. Upon starting to rummage through their content, you feel overwhelmed as there doesn’t seem to be a clear path as well as an abundance of material that may not even truly relate to what you came looking for in the beginning.
When you truly focus on finding ways to narrow down your niche, combine with an amazing UI /UX experience, you will begin become a force of content worth reckoning with.
Setting A Clear Path
Mega menus have become a wildly popular elements on larger websites. However, if there isn’t any type of notable structure, it becomes nothing more than a bowl full of spaghetti and the paths to your content seem to get lost in the translation.
Take time to truly map out your menu structure. Now here is where it can get a bit confusing. The decision to make your content a part of your menu structure or should it be reserved as a part of your sidebar? Of course you can here a great deal of discussion of varying types as to the necessity of sidebars. Ok, so ditch the sidebars. Maybe creating a secondary menu system such as a nice horizontal set of text links that act as a part of your navigation. It isn’t that they are any less important than your primary navigation, however, they may not need to consume that space and lead to confusion as to the thoughts of your content and how to group them together.
Let’s Add Some Jelly To That Peanut Butter
Okay, so you have amazing content (we’ll call that the peanut butter) it’s the meat or protein of your site. But with any good meal, you gotta have something sweet to go along with it. This is where the Jelly comes into play. By this I simply mean, makes things user friendly. Add some interactivity to your site. The more you can get your audience engaged and interacting upon your site, the more you can rest assured that they will come back to see more of your content as it is delivered.
When You Narrow Down Your Niche – You Deliver Happy Faces
Now who doesn’t like a happy face? I like them even more when they leave with the information they were looking for. I like it when they make a conscientious choice to share our information across a variety of social networking sites. When you get a grasp on how to narrow down your niche, you will truly start to see the results of your work.
It’s certainly easier to populate content in a narrower field as opposed to feel like you are trying to cover the entire subject area of a much larger one. This doesn’t mean that you can’t be just as knowledgeable across other areas, but when you truly get a handle of how to narrow down your niche, you will feel as if a large burden as been lifted from your shoulders.
So what have you done recently to help you narrow down your niche? Share your ideas with us below. We’d love to hear about them.