Reaching your local market isn’t as complicated as you may think. However, it is going to require that you be willing to explore other avenues of how you gain the attention of your potential customers.
Let’s take into consideration for just a moment about the world we are currently living in.
With nearly 96% of all online searches being performed on mobile devices, this should be a no-brainer for what you need to do to capture a mobile audience.
Reaching Your Target Audience Through Social Media
All you have to do is stand close to anyone that is holding a mobile device in the palm of their hand and you will more than likely see that they are getting their updates from their favorite social networking sites.
It’s proven that people of varying ages check their social networking sites at least 10 times a day and repost nearly twice as much as what they read.
Needless to say, this is where having consumable and valuable content that is piped to them through social streams is vital.
Having a strong social networking presence in conjunction with a website is almost a must in today’s world of online marketing. While there may be the occasional naysayer, the stats speak for themselves.
It Goes Beyond Fancy Graphics
We’ve all seen advertisements across Facebook that have amazing graphics with catchy slogans and taglines.
However, what is truly needed is the bite-sized information that causes the person viewing your social media post to stop and ponder in thought. This is what I like to refer to as the “clickable” moment.
We’ve all been there. You see an amazing add or graphic that truly captures your attention, then before you know it you are clicking on it and off to visit whatever it is that they are presenting to you.
Furthermore, it’s crucial to recognize that the content that is being delivered from any given social media post has some well put together content that has been constructed and defined to meet the specific requirements of the audience they are looking to attract.
Stop Trying To Dominate The Market
I cannot tell you how many times a client or prospective client has told me that they want to rank #1 on Google for any given term.
Guess what? We all do.
Now let’s get down to business and be realistic. There is no need in wasting time in trying to rank on a national basis if you are not even doing well within your local market.
Trust me, there are people and companies out there who have deep pockets when it comes to running an effective ad campaign on Google that you will not be able to compete with.
If you’re not attracting business in the area that is closest to your business, why would you think that you are going to be doing any better halfway across the country or globe for that matter?
Most people who have an online presence struggle with providing continual engaging content from their website.
It’s sad to say, but I hear it all the time. “I don’t have time to produce content for my website.”
Let me ask you exactly how it is that you think you are going to rank for anything when you’re not updating your content and providing ongoing fresh content to your website?
Developing Your Strategy For Your Local Market
Have you ever thought of possibly creating a podcast for your product or services? You may be asking yourself “how can a podcast help me?”
Podcasts are probably one of the topmost consumed products on the Internet today. With so many being available to download and listen to at your convenience and covering a wide array of topics, you would almost be foolish not to pursue this avenue.
Granted, there some things you will need to learn about how to produce, record, and publish a podcast, but once you have time to figure it out you will begin reaching people you never dreamed of reaching before.
Podcasting is almost like the new FM radio of the 21st century.
Another way of reaching your local market is by getting registered with your local chamber of commerce and exchanging information with other business owners within your community.
People love to share information about other businesses, even more so if the businesses are cross-referring potential clients to one another. It just equates to a win-win situation.
Making A Little Money Go A Long Way
If I was going to spend any money on advertising, I would take it straight to Facebook as opposed to using Google Ads.
Believe it or not, Facebook has become as nearly as big in regards to being a search engine as that of Google. Staying right on the heels of those two is YouTube. Yes, you read that correctly.
Let’s be real. How many times have you turned to YouTube to find a how-to video, or looking for something interesting that peaks your mind? Are you starting to see a developing trend going on here?
And guess what? Chances are the very people you are looking to attract are actively on any of these networks multiple times a day.
Either Go Big or Go Home
If you are a business owner who is looking to work with a credible website developer, then you need to listen to what they have to share with you.
When it comes to SEO or search engine optimization, chances are if your developer has been in business for a number of years, they have the lockdown on how to help you achieve a higher ranking in the major search engines, providing you are willing to listen to their advice, but more importantly is to act upon their advice.
It is equally important to realize that “Content Is King.” Look if all you have is a mere couple of paragraphs of text for your homepage that doesn’t even contain any of the words that you would like people to search for, then don’t waste your time or the time of a designer.
It’s painfully obvious that you’re not serious about growing your business.
We realize that not everyone understands this, however, upon having a consultation and providing some guidelines to help you grow and you are still not willing to put them into play, then you’re wasting your time and money.
Having a website without well planned and thought out content is pretty much the same things as having an ice cream cone without the ice cream on it.
How boring and upsetting would that be?
How To Get Started
Glad you asked. Let’s take a look into some of the things that you can do to being reaching your local market and being seeing an increase on your ROI.
- Develop effective and pointed content
- Have a social media presence
- Engage with your audience
- Produce ongoing timely content
- Determine how people will search for you
- Plan for producing engaging content (i.e., podcasts, videos, Facebook live videos, etc….)
While you are working on developing your content, I cannot stress this enough. You need to have at least two to three working variations of content for any given page to your website.
This will allow your developer to pick out the very best and combine various elements from each version to produce a highly polished piece that is workable to help elevate you within the search engines.
Quit Nagging Your Developer
Oh my, I can’t stress this enough. If you’ve allowed your designer to help you develop your content, do not provide them with 10 re-writes to have to filter through, and for them (your developer) to find out that you removed most of what they provided.
Chances are, you pulled from the very material and wording that they determined would help you get found quicker and this leads to more headaches and frustrations than you can even begin to fathom.
Lastly, stop being cheap!
Quick calling a website developer and asking them to develop and $10,000 dollar website for you for $500. Trust me, we all get those inquiries all the time. You can best bet that I blow them off.
Here’s the thing to think about. Think about how much your business is truly worth to you.
Keep in mind that your developer knows and has the “secret sauce” of helping you get the online attention you need. However, they’re not going to put it into your hands for pinto beans.
It’s about the same philosophy as going to a Mercedes Benz dealership, knowing that you only have a Ford Pinto budget.