Why Your Business Needs A Website
Why your business needs a website. In an almost mobile world that we live in today, it comes without surprise that nearly all searches on the web are performed from mobile devices. Having a well-planned website design will help ensure that people can find your products and services.
As a freelance design agency, we often times are contacted by prospects who think they need an online presence. For the most part, we usually agree with them. However, as a business owner myself, there are things you truly need to map out before you make the jump of putting your business online.
When our team of marketing experts begins discussing with anyone why their business needs a website, we so many times run into people who actually don’t know the answer to that question.
It’s more than merely having an online presence. It’s about creating a strategy to drive more customers to your business. Makes sense right? One would think so, however, we want to introduce you to a few of the item’s that you should be considering when it comes to both determining the needs of your website design as well as who your target audience is.
10 Things To Consider As To Why Your Business Needs A Website
- Who are you aiming to reach?
- Will you be offering products or services to purchase on your website?
- Have you established a budget for your website design project?
- Will you need to be able to update or add new content?
- Are you going to need the services of a website design professional?
- Can you continue to provide frequent content? (vital for SEO purposes)
- Do you already have the contextual and visual content for your website?
- What are your long-term goals for your online presence?
- Will you be tying in your social media platforms?
- Do you understand what is involved in a quality, well-planned website design?
While the above items are but a few things to consider, there are literally hundreds more that I could provide you to take your mind into new creative directions when thinking about your online presence.
While it should seem obvious for the first item, the number of people that we talk to from a variety of professions have no idea of exactly who it is that they are trying to reach through their website.
This is really easy to figure out. First, examine what it is that you are trying to provide. Are you selling products or offering services?
Then determine what type of potential is a prime fit for your goods and start to truly refine your content and design around that group.
Too many times we have either taken on an existing personal or company website that has nowhere enough content upon it. This plays a huge factor when it comes to trying to optimize your website’s content for the search engines.
When it comes to optimizing your content, ideally you want to have somewhere between 6 and 8 instances of your focal keyword and around 900 words in total. This is just to get you started.
It’s difficult to help you beat out your competition online if you don’t have quality contextual content that supports exactly what you are trying to achieve online.
Another factor many people miss is the mobile first design aspect that is going to play a huge factor 2018 and beyond in getting your site ranked in Google.
There are a few factors that help people decide quickly whether they stay on your site if they found you on Google.
That is whether the information they came looking for is easily found and how easy is it for them to navigate your site. This would be applicable to both desktops as well as mobile designs.
Establishing A Website Budget – Cheap Designs Equal Cheap Results
Let’s take a look at things you need to know when establishing a budget for your business website design project. If all you are focusing on is the bottom line costs, chances are you are not going to get anywhere close to experiencing the results you are looking for.
Most quality front-end designers and developers usually charge anywhere between $50 to $150 an hour. Don’t let that throw you into shock.
Our agency uses a variety of factors in determining our cost to our potential clients. We look at whether it’s a new design project or a makeover of an existing one.
Will we have to write the content for them to help with the SEO factors and a host of other elements which we discuss in full detail?
Let’s just throw this out there right away. If you are going to settle in on someone who claims to be a website designer for a price of say $500 for a 10-page website, I can almost promise you that you’ll be contacting another developer soon.
Many of these so-called designers who are throwing prices out there are using templated site designs. This means there’s a pretty good chance that your site is neither unique or custom to your business model and branding needs.
For a basic website with some SEO added into it and ensure that your site works both on desktops and mobile devices, you can expect to pay approximately $1800 and this will be depending upon your market area.
For that price, you can get a fairly decent website design and get you in the right direction for your search result needs. However, the more demands and needs your site may require the higher this price may go up.
It is crucial to keep this thought in mind, rather than focusing on the mere cost of your website design, determine what the potential is in driving more business to you and the increase in revenue. The paying a bit more for a quality website design doesn’t become such a focal point.
What Are You Willing To Put Into Your Website?
Sounds like an odd question, however, it is one that needs your attention.
Everyone seems to think that merely having an online presence is enough and that they will not have to do anything further with their website.
This is a myth and couldn’t be any further from the truth than we are from Mars.
If there is one thing that Google looks at on a website, it is the amount of new and fresh content that is coming from it. It’s not enough to merely have a static website.
One of the complaints our agency hears all the time is, “I don’t have time to write articles.” Your website is just as much a part of your business as the business itself is and requires new and fresh content being pushed out in order to maintain its ranking in the search engines.
In addition to providing ongoing content, you will want to have your content being filtered out to at least two social networking sites. From a business perspective, our recommendation is usually going to take people down the Facebook path and LinkedIn.
Both a predominantly used frequently by businesses and seem to gain the most ground when it comes to people interacting with your online business. But it is not just enough to have your content going to these entities, you must also be willing to engage with people who respond or reply to your content.
Continuing Why Your Business Needs A Website
If there is any one thing we see nearly every one of our new clients struggle with, it is when we ask them what their long-term goals are for their website.
Most people come back and say something like, “well it’s just a website.” If that is all you think of your online presence to help you establish a new business or provide growth to an existing one, then I am going to recommend that you not even bother with having one.
Your website deserves just as much attention as to that of your actual business. If you’re not willing to give it the same white glove attention to your website as that of your business, both will not succeed and will eventually fail.
Not trying to come across as crass, however, facts are what facts are.
Anything worth having is going to take an equal amount of both time and attention.
Both personal and business websites that have owners who are willing to put in an equal amount of work to both are the ones who enjoy the growth on both ends of the spectrum.
Not Sure Why Your Business Needs A Website
That’s why we’re here. To help you fully understand what is involved in both developing and continuing an amazing online presence. Take the time to reach out to our team and let’s talk about what we can do for your online presence.
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